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Headshot of Chris Herndon

Chris Herndon

Purpose-driven Leader, Strategic Marketing Innovator, Community-Engagement Builder

Chris is an executive leader with over 25 years of experience helping organizations better align mission, strategy, and stakeholder engagement in order to achieve sustainable impact. After extended success in the sports and nonprofit sectors, he joined The Diversity Movement to lead strategic partnerships and marketing.

Spending the majority of his career in Indianapolis, Chris has served in senior leadership roles for the United Way and the Indianapolis Indians professional baseball team. He has forged transformative digital partnerships with Major League Baseball and Salesforce; worked on special projects for Super Bowl XLVI, multiple NCAA Final Fours, and the Indianapolis Motor Speedway; and oversaw marketing for the “Best Minor League Ballpark in America” according to Sports Illustrated. 

Chris serves as the Associate VP of Diversity, Equity, and Inclusion for the American Marketing Association of the Triangle, is a mentor at NC State’s Entrepreneurship Clinic, and serves on the Advisory Board of the UNC Health Children’s Cochlear Implant Center. 

Why DEI? I’m a life-long sports fan, athlete, and former front office employee for a pro sports team. I know that championship teams leverage the diverse strengths and experiences of every player on the team. Coaches understand the unique value each player can add and ensure game plans are designed to get the best out of everyone for the good of the whole. The same is true for business teams. To have the best chance of winning, leaders must maximize team performance by fully engaging the strengths of each individual.