Ticket Bundle
This year, we’re excited to bundle your admission ticket with our online course, Diversity: Beyond the Checkbox – Professional Basics. You get two great learning opportunities for the price of one!
This 90-minute self-guided course provides the DEI foundation that we will build on during the summit, which will focus more specifically on inclusive marketing strategies, case studies, and interactivity. The fundamentals are required to get you up-to-speed on DEI terminology and concepts that are the basis for inclusive marketing principles. Topics covered in the online course include: dimensions of diversity, unconscious bias, microaggressions, inclusive language, and more!
We recommend completing the online course prior to the event, but it will be available to you to access after the event as well.
Agenda
(in Eastern Time)
9 - 9:15am
Welcome
9:15am - 12:10pm
• Why inclusive marketing matters and what has changed recently. How the attack on DEI affects your role as a marketer and how you can address the attack on DEI
• Inclusive marketing overview & how-to: steps to develop an inclusive marketing strategy, internal vs. external communications, and crisis communications
10-minute break
• Case Studies: the best and worst campaigns
• How to include AI in your workflow and authentic storytelling in the age of AI
10-minute break
• Building/leading your marketing team - what are the keys for inclusive marketing leaders
• Integrating DEI into your brand strategy
12:10 - 12:55pm
Breakout Discussions
12:55 - 1pm
Wrap up, final thoughts, and resource sharing/giveaways
Continuing Education Credits
This summit counts as 4 CEUs towards maintaining your AMA PCM®️ certification.
Meet the Instructors
Melanie Sanders, CDE
Melanie Sanders, CDEMelanie is a Certified Diversity Executive and Senior Consultant at The Diversity Movement. Previously, she spent more than 20 years as a television journalist in markets around the United States. Drawing on her years of broadcast experience, Melanie facilitates executive media, presentation, and workplace communications trainings with organizations of all sizes from Fortune 500 companies to start-ups in the U.S. and across Europe. As an expert communicator, Melanie trains our clients on equity, inclusive language, unconscious bias, and more.
Kurt Merriweather, CDE
Kurt Merriweather, CDEKurt is Co-Founder and VP of Marketing at The Diversity Movement. He led fundraising, product development, and strategic partnership efforts that contributed to TDM’s significant growth and acquisition by Workplace Options. He is a Certified Diversity Executive and thought leader on building teams through the integration of DEI and innovation.
Kurt has worked for global brands like Discovery, AOL, and Procter & Gamble in product development and business development leadership roles. He is an avid speaker, a workshop leader, and a patent holder. Kurt holds a B.S. in Electrical Engineering from The Ohio State University and a MBA from the Stanford Graduate School of Business. He is a SXSW Pitch Advisory Board member and recently served on the American Marketing Association (AMA) nomination committee.
Shelley Willingham, CDE
Shelley Willingham, CDEShelley stands out as a seasoned entrepreneur, founder, and accomplished C-suite executive renowned for her multifaceted business expertise and often likened to a “Swiss Army knife” in the business world. With substantial experience across start-ups and large-scale, enterprise corporations, she’s forged an impressive track record of driving revenue growth, devising innovative business strategies, and fostering inclusive marketing practices and corporate cultures.
As Chief Revenue Officer at The Diversity Movement, she leads the client acquisition strategy and execution while supporting each TDM business unit’s development. She focuses on enhancing customer value, building competitive differentiation, and driving revenue and profit growth. Shelley speaks at various business events and leadership conferences, coaches and consults aspiring entrepreneurs and business owners, and is a frequent on-air contributor to CNBC.