Inclusive Marketing

Diversity: Beyond the Checkbox

Learn how to win in the marketplace by messaging diverse consumers, ensuring your assets are accessible, and recovering from costly mistakes.

Length

3 hours

Credits

3

Format

online

Pace

self-guided

Enroll your team today

In today’s vibrant and diverse marketplace, every segment is an opportunity, every customer has a unique story, and every brand touchpoint is a chance to resonate. Embracing inclusive marketing isn’t just about tapping into these diverse voices; it’s about celebrating them, understanding their nuances, and aligning your strategies to make meaningful connections.

The U.S. is on the cusp of a transformative era. By 2045, the rich tapestry of what we’ve known as “minorities” will become the majority. Factor in the dynamic influence of communities like those with disabilities and the LGBTQ+ community, each wielding impressive buying power, it paints a picture of a marketplace ripe with opportunity and potential.

Inclusive Marketing isn’t about checking a box; it’s a profound shift in approach that paves the way for genuine engagement, deeper insights, and sustainable growth. Ready to be part of this exciting journey?

Preview the Course

This Course Covers:

✔️ Diversity, Equity, and Inclusion Fundamentals
✔️ Unconscious Bias: What It Is and How To Mitigate It
✔️ Understanding Microaggressions
✔️ Inclusive Language Best Practices
✔️ The Business Case for DEI in Marketing
✔️ The History of Diversity Marketing
✔️ Best Practices for Marketing to Diverse Consumers
✔️ Marketing Missteps with Multicultural Audiences
✔️ Six Steps to Developing an Inclusive Marketing Strategy
✔️ Diversifying Your Marketing Team
✔️ Digital Accessibility Best Practices Across Platforms
✔️ Inclusive Review Processes
✔️ Ensuring Authenticity
✔️ Crisis Communications

Enroll to Earn Credits

We’re proud to be an Institute for Diversity Certification (IDC) Preferred Recertification Provider and CAE Registered Provider. Certified Diversity Professional (CDP)® and Certified Diversity Executive (CDE)® designees can earn 3 recertification credits by taking this course. Plus, this course may be applied for 3 credits toward your CAE application or renewal professional development requirements.

Recertification badges - Institute for Diversity Certification and Certified Association Executive

Great Companies Trust TDM

We’ve been the trusted training partner for thousands of employees, elevating their skills through our digital learning courses.

Whether you need to understand the business case for inclusive marketing or map out your company’s strategy for engaging with clients and consumers, this course provides the resources you need to create a more inclusive and impactful brand. The hands-on approach and action-oriented focus of this course will give you the tools and knowledge you need to champion inclusivity in your organization and drive meaningful change.

Chad Wilson Director of Learning, American Marketing Association

Marketing and communications have always played a significant role in setting and reflecting culture. In a diverse and shifting market, inclusive marketing is the path forward for companies to drive sustainable growth. This course from The Diversity Movement provides clear, actionable steps for practitioners to harness the power of inclusion in their daily work building brands, driving consumer engagement, and attracting the talent of the future.

Bob Osmond President, Racepoint Global

Digital media has changed the marketing landscape. From websites to online advertising, social media and more -- brands can now seamlessly dialogue with their audience to present their brand and gain immediate feedback on product-market fit. This can lead to amazing brand amplification or agonizing deprecation -- depending entirely on how well you know your audience and execute your marketing and communications plans. The Diversity Movement's Inclusive Marketing Course provides the critical thinking brand managers need to consider as they shape their go-to-market plans. From decision making frameworks to step-by-step instructional plans, this course navigates the critical thinking every brand should consider in order to deliver a profitable, relevant, and inclusive brand.

Suzanne Miglucci Former CEO, CMO, Board Chair

Designed for You and Your Team

At TDM, we firmly believe in the power of collective growth. Our courses and workshops are meticulously designed to foster a cohesive, transformative learning experience that taps into the unique dynamics of team environments. This approach ensures that skills learned are not only individual achievements but also become deeply embedded in the team’s DNA, creating a ripple effect of positive change throughout your organization.

Here’s why our team-based approach stands out:

  • Unified Learning: When an entire team learns together, they share a common language, set of tools, and experiences. This ensures smoother implementation of new strategies and insights within the organization.
  • Strengthened Bonds: Shared learning experiences foster deeper connections, mutual understanding, and trust among team members.
  • Tailored Experiences: Our workshops and courses can be customized to address specific team dynamics, challenges, and goals, ensuring the most relevant and impactful learning journey.
  • Sustained Impact: A team that learns together supports each other in the application of new knowledge, ensuring long-term retention and continuous improvement.

Ready to Elevate Your Team's Potential?

Our courses are the gateway to a transformed, cohesive, and high-performing team. Reach out to us, and let’s craft your team’s journey to success.