Privacy Policy

LAST UPDATED: FEBRUARY 23, 2023 

Privacy and the protection of Personal Data are of paramount concern to The Diversity Movement, our customers in the United States, and anyone who reads our content around the world. This Privacy Policy describes how your Personal Data is collected, used, and shared when you visit www.thediversitymovement.com (the “Site”) or when you use our streaming service, MicroVideos by The Diversity Movement (“MicroVideos”), through our Site or any of our branded apps (together, the “Service”).

By using the Service, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. We may modify this Privacy Policy from time to time. Your continued use of the Service constitutes your agreement to any updated Privacy Policy on a prospective basis. 

STORAGE OF ACCESS DATA IN SERVER LOG FILES

You can visit the Site without giving any personal information. We only store access data in ‘server log files’, such as the name of the file requested, date and time of retrieval, amount of data transferred, and the requesting provider, for example. This data is evaluated solely to ensure trouble-free operation of the Site and to improve our service and does not enable any conclusions of a personal nature to be drawn.

PERSONAL DATA

Our primary goals in collecting Personal Data are to conduct our business operations and improve our Site. 

When we refer to “Personal Data” in this Privacy Policy, applicable law generally suggests that this is information that identifies, relates to, describes or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a specific person. This might be information that directly identifies someone, such as their name, or it may be information that identifies someone only when combined with other information available to us. Please note, except as provided under applicable laws, Personal Data does not include information that is publicly available through government records or information that has been de-identified or aggregated in a way that it cannot be used to identify a specific individual.

PERSONAL INFORMATION WE COLLECT

In order to sign up for access to MicroVideos, you must create an account by providing us certain credentials including, without limitation, your email address and a password. You may also create a username and upload an avatar to use for comments or forums.

Depending on how you access, use, or otherwise interact with us directly or through our Site or the Service, we, or third parties acting on our behalf, may collect personal data about you including as part of an order or when you contact us (by contact form or email, for example) or open an account. The data collected includes, but is not limited to, demographic information, such as your first and last name, gender, ethnicity, national origin, and other similar information; financial information, such as your credit card number, debit card number, and other similar information (to the extent you supply to us voluntarily); location information, such as where you live, where you are located, and other similar information; preference information, such as your interests, hobbies, opinions, and other similar information; and delivery address. In certain instances data you provide is necessary for the performance of pre-contractual measures. Without these data points we may not be able to provide you with services or products. When you visit our Site, we automatically receive your computer’s IP address, in order to determine which browser and operating system you are using. We use the data provided by you for processing your requests.

To make the visit to our Site attractive and to enable the use of certain functions, we use ‘cookies’ on various pages. These are small text files that are stored on your Device. Some cookies we use (called ‘session cookies’) are deleted after the end of the browser session, i.e., after closing your browser. Other cookies remain on your Device and allow us to recognize your browser on your next visit (‘persistent cookies’). You can set your browser so that you are notified about cookie settings and individually decide on their acceptance or block the acceptance of cookies for specific cases, or in general. Not accepting cookies may limit the functionality of our Site. As such, when you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

Third-party providers such as Zendesk, Slack, Facebook, Instagram, Twitter, LinkedIn, and Google collect and process the data necessary to perform their services. 

Some of these third parties have their own privacy policies with respect to the information we provide them for transaction processing purposes. We encourage you to read these privacy policies in order to understand how these third-party providers process your information. In particular, please note that certain third-party providers do not have a registered office or server in the United States, or in your jurisdiction. As such, if you choose to use a third-party payment method, your data and the processing thereof may be governed by the law of that third-party provider.

If you leave this Site or are redirected to a third-party website, your use of the internet will no longer be subject to our Privacy Policy and Terms of Service.

We share your Personal Data with third parties to help us use your Personal Data, as described above.

For example, we use Zendesk (https://www.zendesk.com/) to allow certain users who have subscriptions the ability to obtain support from us. In those instances, we will not store any of the information you provide other than the specific field requested by you and the associated Zendesk ticket (i.e., we will not passively or automatically read your Zendesk data) or write any of the information you provide via Zendesk other than as necessary to provide you with the use certain features of our Services. For more information on Zendesk’s use of data, see Zendesk’s privacy policy at https://www.zendesk.com/company/agreements-and-terms/privacy-notice/. 

As an additional example, we engage with Slack to provide assistance to users who are subscribers of certain Services. Slack is provided and hosted by the third-party vendor Slack. Data related to use of the Slack application and identifiers or other information about a user’s affiliation with us is released by us to Slack or accessible to Slack to allow individuals who subscribe to certain Services the ability to communicate with us. Slack may also have access to other personal data provided by users in the course of using the Services. For more information on Slack’s use of data, see Slack’s privacy policy at https://slack.com/trust/privacy/privacy-policy. 

In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets, we may transfer or allow third parties to use information owned or controlled by us, including Personal Data. We reserve the right, in connection with these types of transactions, to transfer or assign your Personal Data and other information we, or third parties acting on our behalf, have collected to third parties or to authorize such third parties to use any such information. Except as ordered by a bankruptcy or other court, the use and disclosure of all transferred Personal Data will be subject to this Privacy Policy. However, any Personal Data you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.

Finally, we may also share your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect and enforce our rights.

As described above, we use your Personal Data to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising at any of the links below:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Lastly, to the extent you receive any direct mail from us, you can opt out of this by visiting the Direct Marketing Association at: https://dmachoice.thedma.org/.

DO NOT TRACK

Please note that we have not yet developed a response to browser “Do Not Track” signals, and do not change any of our data collection practices when we receive such signals. We will continue to evaluate potential responses to “Do Not Track” signals in light of industry developments or legal changes.

SENSITIVE DATA

We do not collect any special categories of personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.

CHILDREN

Our services are generally not directed to children under 16. We do not knowingly collect Personal Data from anyone under 16 without parental consent. If you become aware that we have collected Personal Data from a child under the age of 16 without parental consent, please let us know so we can take appropriate action.

EMAIL:

When you create an account, you may receive certain emails.

Transaction Emails: When you first create an account, we may send you a welcome email that provides information about your subscription and your account. If you make a purchase, we may send you an email confirming your purchase. We may also send you other emails concerning any profile updates, password changes, general account status, and renewals. You may not opt out of transactional emails. 

Marketing Emails: Depending on your preferences, we may send you emails letting you know about new programs or features, or promotions. You may opt out of these emails at any time in your account settings. 

CALIFORNIA RESIDENTS

Personal Data

If you are a California resident, under California’s Shine the Light Law (California Civil Code Section 1798.83) you have the right to request the following information regarding our disclosure of your Personal Data to third parties for direct marketing purposes: (1) the categories of Personal Data we disclosed to third parties for their direct marketing purposes during the preceding calendar year; (2) the names and addresses of the third parties that received the information; and (3) if the nature of the third party’s business cannot be determined from their name, examples of the products or services they marketed. This information may be provided in a standardized form that is not specific to you.

You are permitted to obtain this information from us once a year, free of charge. To make such a request, please submit your request in writing to:

The Diversity Movement

Attn: CA Privacy Rights Request

2912 Highwoods Blvd

Raleigh, NC 27604
United States

INFORMATION FOR NEVADA RESIDENTS

Certain Nevada consumers may opt out of the sale of “personally identifiable information” for “monetary consideration,” as defined under Nevada law, to a person for that person to license or sell such information to others. We do not engage in such activity; however, if you are a Nevada resident who has purchased goods or services from us, you may submit a request to opt out of any future sales under Nevada law by contacting us at info@thediversitymovement.com with “Nevada Consumer Request” reflected in the subject line of the email. Please note we may take reasonable steps to verify your identity and the authenticity of the request.

HOW WE PROTECT PERSONAL INFORMATION

In proportion to the sensitivity of the information, we maintain reasonable administrative, technical, and/or physical safeguards and appropriate security measures to protect Personal Data from loss, misuse, or unauthorized access, disclosure, alteration, or destruction of the information you provide. However, we cannot guarantee the security of your Personal Data, as no electronic data transmission or storage of information is completely secure. If an incident is reported affecting your information, we will investigate and comply with all required reporting obligations.

WEB BEACONS; PIXELS

Other tracking technologies, such as web beacons, clear gifs, and pixel tags may be used on or in connection with our Site, including, without limitation, in emails we send. We may use these technologies to deliver cookies, count visits, understand usage, and observe data on email delivery, open rates, click rates, bounces, unsubscribes, and other information. We currently use web beacons and pixels with the following third-party partners: Facebook, Instagram, Twitter, and LinkedIn.

USE OF GOOGLE ANALYTICS FOR WEB ANALYTICS; GOOGLE TAG MANAGER

This Site uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (www.google.com). Google Analytics uses methods enabling analysis of your use of the Site, such as “cookies”, which are text files stored on your computer. Hereby, data regarding geographic location, language settings, internet browser, internet service provider, operating systems, screen resolution, device type, gender, age, personal interest, and online behavior on the Site, are collected by Google LLC and used by The Diversity Movement, in the form of statistics for the purpose of improving our products, marketing activities, website, and its functioning. The information used by Diversity Movement in this context, does not permit any conclusion in respect of the identity of a concerned individual person.

Further details on the collection of data, their processing, and use by Google LLC as well as your rights and setting options in context with your privacy are provided in the respective Privacy Policy available at https://policies.google.com/privacy.

The information generated about your use of this Site is usually transmitted to a Google server in the United States and stored there. By activating the IP anonymization on this Site, the IP address used will be abbreviated prior to transmission within European Union member states or other states contracting to the Agreement on the European Economic Area. The anonymized IP address provided by Google Analytics within the Google Analytics framework will not be amalgamated with other Google data.

You can prevent Google’s collection of data generated by the cookie and related to your use of the Site (including your IP address), as well as Google’s processing of this data, by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

We also employ Google Tag Manager (“GTM”), a tag management system that allows JavaScript and HTML tags to be quickly deployed and updated on portions of our Platform for tracking and analytics. GTM enables the use of Google Analytics. If you have opted out of Google Analytics, GTM takes this opt-out into account. For more information about the privacy practices applicable to GTM, please refer to https://policies.google.com/privacy/ and the terms of use at https://www.google.com/analytics/tag-manager/use-policy.

USE OF FACEBOOK PIXEL FOR WEB ANALYSIS

With respect to Facebook, Inc., located at 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), in addition to web beacons and pixels, we also use “Custom Audience Pixel” analysis software as well as Facebook Audience to optimize our advertising campaigns. 

The Custom Audience Pixel software enables online behavior to be observed in terms of time, geographic location, purchase behavior, and use of this Site. This information is collected via web beacons and/or cookies. The information received from the web beacons and/or cookies is anonymous and will not be linked to personal data. This information will not be shared with third parties for their own use. Further information can be found at: https://en-gb.facebook.com/business/learn/facebook-ads-pixel.

We also use Facebook Audience, an advertising service provided by Facebook, that uses data collected through cookies and other tracking technologies and advertising identifiers, and other similar information to display ads based on users’ interests and other information. We use the information collected in connection with Facebook Audience to deliver advertisements to people who may be interested in the features and functionalities available through our Site. Facebook’s practices with respect to the Personal Data collected through or in connection with Facebook Audience are covered by Facebook’s privacy policy, available at https://www.facebook.com/about/privacy/. Facebook provides users with the ability to control certain advertising sent in connection with Facebook Audience through the tools available at https://www.facebook.com/adpreferences/ad_settings/?entry_product=settings_ads_page_redirection.

USE OF FACEBOOK PLUGINS

Our Site uses social plugins of the Facebook social network, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or the addition of “Facebook Social Plugin”.

If you visit a page on our Site that contains this plugin, your browser connects directly to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed on the corresponding page of our Site, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) will be transmitted from your browser directly to a Facebook server in the United States and stored there.

If you are logged into Facebook, Facebook can immediately attribute your visit to our Site to your Facebook profile. If you interact with the plugins by clicking the “Like” button or by leaving a comment, for example, the corresponding information is also transmitted directly to a Facebook server and stored there. The information will also be posted on your Facebook profile and displayed to your Facebook friends. Please note that any posts you make will be publicly available.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights and setting options for the protection of your privacy, can be found in the Facebook privacy policy, at http://www.facebook.com/policy.php.

If you do not wish Facebook to directly assign the data collected via our Site to your Facebook profile, you must log out of Facebook before visiting our Site. You can also completely prevent the loading of Facebook plugins with add-ons for your browser, such as a “Facebook Blocker” or script blocker, for example.

USE OF LINKEDIN PLUGINS

On our Site, we use the analysis and conversion tracking technology of the LinkedIn platform, LinkedIn Corporation, 1000 W. Maude Ave., Sunnyvale, California 94085, USA. With this LinkedIn technology, you can see more relevant advertising based on your interests. We also receive aggregated (summarized in a certain way) and anonymous reports from LinkedIn about ad activity and information about how you interact with our Site. We also may embed a plugin, in which case LinkedIn receives the information that you have accessed our Site from your IP address. Please note that the information is exchanged when you visit our Site, regardless of whether or not you interact with the plugin.

For more information on LinkedIn’s privacy policy, please visit https://www.linkedin.com/legal/privacy-policy#choices-oblig. You may object to the above-described analysis of your usage behavior by LinkedIn and the display of interest-based recommendations. Click on the field ‘Opt out on LinkedIn’ (for LinkedIn members) or ‘Opt out’ (for other users) under the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

USE OF TWITTER PLUGINS (E.G. THE “TWEET” BUTTON)

Our Site uses social plugins of the Twitter microblogging service, operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA (“Twitter”). The plugins are identified by a Twitter logo, in the form of a blue “Twitter bird”, for example.

If you visit a page on our Site that contains this plugin, your browser connects directly to the Twitter servers. The content of the plugin is transmitted by Twitter directly to your browser and integrated into the page. Through this integration, Twitter receives the information that your browser has accessed the corresponding page of our Site, even if you do not have a Twitter profile or are not currently logged into Twitter. This information (including your IP address) is sent from your browser directly to a Twitter server in the United States and stored there.

If you are logged into Twitter, Twitter can immediately attribute your visit to our Site to your Twitter account. If you interact with the plugins by clicking on the “Tweet” button, for example, the corresponding information is also transmitted directly to a Twitter server and stored there. The information will also be posted on your Twitter account and displayed there to your contacts.

The purpose and scope of the data collection and the further processing and use of the data by Twitter, as well as your rights and setting options for the protection of your privacy can be found in Twitter’s privacy policy, at https://twitter.com/privacy.

If you do not wish Twitter to directly assign the data collected via our Site to your Twitter profile, you must log out of Twitter before visiting our Site. You can also completely prevent the loading of Twitter plugins with add-ons for your browser, such as a script blocker, for example.

USE OF VIMEO

Our Site uses features provided by the Vimeo video portal. This service is provided by Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

If you visit one of our pages featuring a Vimeo plugin, a connection to the Vimeo servers is established. Here the Vimeo server is informed about which of our pages you have visited. In addition, Vimeo will receive your IP address. This also applies if you are not logged into Vimeo when you visit our plugin or do not have a Vimeo account. The information is transmitted to a Vimeo server in the United States, where it is stored.

If you are logged into your Vimeo account, Vimeo allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your Vimeo account.

For more information on how to handle user data, please refer to the Vimeo Privacy Policy at https://vimeo.com/privacy. 

EUROPEAN USER RIGHTS

If you are located in the EU, Switzerland, or the United Kingdom, you have certain rights with respect to your Personal Data. Following is a summary of those rights and additional information applicable to our collection and use of your Personal Data.

Data Controller

When you provide us with your Personal Data in connection with our Site, we serve as a data controller. When we act as a data controller, we determine how your Personal Data will be utilized, in accordance with this Privacy Policy.

Legal Basis for Processing

We rely on several legal bases to process your Personal Data. These legal bases include where:

1. The processing is necessary to perform our contractual obligations, such as to provide you with access to our Site;
2. You have given your prior consent, which you may withdraw at any time (such as for marketing purposes or other purposes we obtain your consent for from time to time);
3. The processing is necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims; and
4. The processing is necessary for the purposes of our legitimate interests, such as improving, personalizing, and developing our Site, marketing new features or products that may be of interest, and promoting safety and security as described above.

If you have any questions about or would like further information about the legal bases we rely on to collect and use your Personal Data, please contact us at info@thediversitymovement.com.

Rights Under the General Data Protection Regulation

If you are located in the EU, Switzerland, or the United Kingdom, you have the following rights in respect of the Personal Data that we hold:

1. Right of access. The right to obtain access to your Personal Data.
2. Right to rectification. The right to obtain rectification of your Personal Data without undue delay where that Personal Data is inaccurate or incomplete.
3. Right to erasure. The right to obtain erasure of your Personal Data without undue delay in certain circumstances, such as where the Personal Data is no longer necessary in relation to the purposes for which it was collected or processed.
4. Right to restriction. The right to obtain the restriction of the processing undertaken by us on your Personal Data in certain circumstances, such as where the accuracy of the Personal Data is contested by you, for a period enabling us to verify the accuracy of the Personal Data.
5. Right to portability. The right to portability allows you to move, copy, or transfer Personal Data easily from one organization to another.
6. Right to object. You have a right to object to processing based on legitimate interests and direct marketing.

If you wish to exercise one of these rights, please email us at info@thediversitymovement.com. You also have the right to lodge a complaint with your local data protection authority. Further information about how to contact your local data protection authority is available at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

Retention of Personal Data

We reserve the right to retain any Personal Data as long as it is needed to: (1) fulfill the purposes for which we collected the Personal Data; and (2) comply with applicable law.

Transfers of Personal Data

If you are located in the EU, Switzerland, or the United Kingdom, the Personal Data we collect may be stored and processed in any country in which we or our affiliates, suppliers, third-party electronic payment processors, and/or agents maintain facilities, including, without limitation, the United States of America. The United States of America has not sought nor received a finding of “adequacy” from the EU, Switzerland, or the United Kingdom. We rely on appropriate safeguards and derogations for specific situations as set forth in applicable laws to protect Personal Data transferred from the EU, Switzerland or the United Kingdom to third countries and international organizations.

Obligations to Data Protection Authorities (DPAs)

We will respond diligently and appropriately to requests from DPAs about this Privacy Policy or compliance with applicable data protection privacy laws and regulations. We will, upon request, provide DPAs with the names and contact details of the individuals designated to handle this process. With regard to transfers of Personal Data, we will (1) cooperate with inquiries from the DPA responsible for the entity exporting the data; and (2) cooperate with its decisions, consistent with applicable law and due process rights. With regard to transfers of data to third parties, we will comply with DPAs decisions relating to it and cooperate with all DPAs in accordance with applicable legislation.

CHANGES AND UPDATES TO THIS PRIVACY POLICY

Because the methods used to protect your Personal Data and the services we provide are continually evolving, this Privacy Policy may change at any time. Unless otherwise noted, those changes will be effective as soon as they are posted. If changes are made to this Privacy Policy, we will make it known on our Site or by email and will indicate the last date it was updated above. Please check back periodically to see if our Policy has been updated. 

Your continued use of our Site after any changes to this Privacy Policy become effective, constitutes your continued acknowledgment that you understand that we may continue to use your Personal Data as described in this Privacy Policy. 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@thediversitymovement.com or by mail using the details provided below:

The Diversity Movement
Attn: Privacy Manager
2912 Highwoods Blvd

Raleigh, NC 27604
United States