Workshop Overview
Inclusive marketing is at the heart of communications campaigns and organizational reputation in today’s fast-paced business world. This workshop not only teaches the essential foundations of inclusive marketing, but shows you how to embed diversity, equity, and inclusion (DEI) into every facet of your brand strategy. Created by a team of experienced business strategists, marketing thought leaders, and certified diversity experts, the workshop equips your team with the skills to create great campaigns that resonate with your internal and external audiences.
Key Takeaways
This workshop teaches marketers and marketing teams how to build DEI principles into their marketing and communications campaigns. Unpack the fundamentals of inclusive marketing – from understanding diverse audience needs to creating culturally sensitive content, this session lays the groundwork for an inclusive marketing approach, which results in more authentic brand storytelling and reputation-building across all audiences and stakeholders.
The workshop includes:
- A deep dive into DEI principles and foundations
- Investigating how inclusive language and unconscious bias factor into marketing
- An overview of inclusive marketing, including case studies of wins and missteps
- How to create and implement an inclusive marketing strategy that builds an inclusive culture internally and for all stakeholders
- How to craft campaigns that speak to a diverse audience authentically and build brand authenticity
Designed for You and Your Team
At TDM, we firmly believe in the power of collective growth. Our courses and workshops are meticulously designed to foster a cohesive, transformative learning experience that taps into the unique dynamics of team environments. This approach ensures that skills learned are not only individual achievements but also become deeply embedded in the team’s DNA, creating a ripple effect of positive change throughout your organization.
Here’s why our team-based approach stands out:
- Unified Learning: When an entire team learns together, they share a common language, set of tools, and experiences. This ensures smoother implementation of new strategies and insights within the organization.
- Strengthened Bonds: Shared learning experiences foster deeper connections, mutual understanding, and trust among team members.
- Tailored Experiences: Our workshops and courses can be customized to address specific team dynamics, challenges, and goals, ensuring the most relevant and impactful learning journey.
- Sustained Impact: A team that learns together supports each other in the application of new knowledge, ensuring long-term retention and continuous improvement.
Ready to Level Up Your Team?
Our workshops are the gateway to a transformed, cohesive, and high-performing team. Reach out to us, and let’s craft your team’s journey to success.