bluebird bio

Employee Resource Groups Deliver a Higher ROI Following TDM's ERG Leader Certificate Program

We needed a program that would provide our ERG leaders with the strategies needed to lead an ERG and the professional recognition they deserved. I expected some [feelings of] empowerment, and I was completely blown away by the turnaround after this certification. ERG leaders now are equipped to drive significant changes within their groups and across the organization, delivering a higher ROI to the organization.

Headshot of Marie Wilson
Marie Wilson Associate Director of People, bluebird bio

bluebird bio, a trailblazing biotechnology company with nearly 400 employees across 33 states, is pioneering innovative gene therapies for severe genetic diseases.

The Challenge

There was a clear opportunity to enhance the connection between their established ERG programs and business outcomes as they connect to goals, engagement, and retention.

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The Solution

• ERG Leader Certificate Program
• TDM MicroVideos
• TDM Library

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The Outcomes

• ERG Leader Outcomes: Leaders gained confidence, practical tools, and a deeper understanding of their roles, fostering trust and open dialogue.
• Organizational Outcomes: Enhanced ERG effectiveness, increased collaboration, and a significant ROI.
• Strategic Impact: Strong support and commitment from the board, alignment with industry benchmarks, and successful implementation of equitable pay practices ensuring fair compensation for women and people of color.

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