brought to you by
If you’re not approaching marketing with an inclusive lens, you’re leaving money on the table and risking alienating consumers.
Based on The Diversity Movement’s work with hundreds of clients and American Marketing Association experience with thousands of members, the organizations are teaming up to provide a half-day summit that will equip marketing professionals with the tools needed to develop inclusive marketing campaigns. We’ll cover foundational topics like bias and inclusive language and dive deep into the intricacies of developing campaigns that resonate with audiences. You’ll learn from expert practitioners in the field and get hands-on experience in small breakout groups.
agenda
(in Eastern Time)
9:00-9:05am: Welcome: Why Inclusive Marketing and Communications Matters
9:05-10:05am: The Importance of Understanding Diversity for Marketing and Communication
• Defining DEI and Dimensions of Diversity
• Inclusive language
• Unconscious bias and the impact of bias for marketers/communicators
10:05-10:35am: Breakout Sessions - How Unconscious Bias Shows Up for Marketers/Communicators and How We Can Mitigate Bias
10:35-10:45am: Break
10:45am-12:05pm: Inclusive Marketing
• What is Inclusive Marketing & What Does it Look Like
• Campaign Examples: The Good and the Bad
• Recognizing Diversity Holidays/Observances
• Integrating AI into Your Inclusive Marketing Strategy
• Five Steps to Developing an Inclusive Marketing Strategy
• Digital Accessibility Best Practices
• Integrating DEI into Brand
12:05-12:15pm: Break
12:15-12:55pm: Breakout Sessions - Past Campaigns Retrospective & Putting What You've Learned into Practice
12:55-1:00pm: Summit Wrap-Up
moderators
Melanie Sanders, CDE
Emmy-nominated journalist, award-winning multimedia producer, Sr. DEI Consultant
Bob Bachelor, Ph.D.
Strategic communications executive with 20+ years experience, award-winning author, former communications professor
Shelley Willingham, CDE
Marketing executive, entrepreneur, and business strategist with 20+ years of corporate and small business experience
Additional Moderators To Be Announced
Including subject matter experts from The Diversity Movement and the American Marketing Association.
this event has passed
Opt-in to our newsletter to be the first to hear about upcoming events.