Culturally diverse groups make up about 40% of the U.S. population and will be the majority by 2044, according to the U.S. Census Bureau. That’s $3.2 trillion in spending power. You can’t afford to miss reaching this critical demographic and if you don’t have a plan, you’re already behind. That’s also true if you’re a B2B marketer since companies are becoming more global, focusing on supplier diversity, and creating more culturally diverse leadership teams.
If you’re ready to learn more about multicultural marketing and how it can help grow your business, join our panel of experts for this session covering the why and how of getting it right – and what to do if you make a mistake.
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