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Employee Engagement Grows Steadily Thanks to Culture-Building Initiatives

OrthoFi is a technology-based company offering software and services that simplify the revenue cycle and patient acquisition process for dental and orthodontic practices. The company’s mission is to help providers “start more smiles” by eliminating pricing barriers and giving more patients the ability to access quality dental and orthodontic care.

Company size

OrthoFi has more than 370 employees.


The company has an estimated annual revenue of more than $11 million.


OrthoFi, a fully remote company, has offices in Denver, Colorado, and Chattanooga, Tennessee.

The Work

Diversity, equity, and inclusion (DEI) are inherent in OrthoFi’s core values and its dedication to improving the availability and affordability of quality dental and orthodontic care nationwide. The company initially partnered with The Diversity Movement in 2021 to support its organizational growth and build employee engagement.

OrthoFi has continued to take advantage of our educational offerings, engaging us to provide team members with training on unconscious bias, inclusive language, and other topics related to DEI. In particular, everyone involved in the recruitment and hiring process at OrthoFi must complete our unconscious bias training. An awareness of their own bias helps hiring managers at OrthoFi recruit individuals who have different backgrounds, experiences, and skill sets. Building diverse teams helps OrthoFi tackle complex challenges and serve a broad community of clients.

The company also leverages our educational resources to help its team understand the unique challenges that different groups may face and how to create an environment where everyone feels respected and valued. OrthoFi recognizes that creating an inclusive workplace and cultivating a sense of belonging is an ongoing process that requires constant reflection, evaluation, and improvement.

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Online Courses
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Survey Development & Deployment
Why The Diversity Movement?

We are grateful for our partnership with The Diversity Movement, who helps to guide and educate us on both our personal and organizational journeys. At OrthoFi, we understand that DEI is not just a moral imperative but also a business necessity.

Rachel Kopp Chief People Officer, OrthoFi

The Outcomes

OrthoFi’s staff has been invested in the company’s DEI journey since the beginning of our engagement, and employees have continued to use our courses and training sessions to grow personally and professionally. We established a solid, strategic foundation to build on, and OrthoFi has taken consistent actions, which have resulted in greater employee engagement.

The company recognizes that creating an inclusive workplace is an ongoing process that requires constant reflection, evaluation, and improvement. Regular employee surveys are used to measure team engagement and evaluate the effectiveness of OrthoFi’s culture-building initiatives. The company specifically looks at the answers to prompts such as, “My manager, or someone at work, seems to care about me as a person,” “There is someone at work who encourages my development,” and “At work I have the opportunity to do what I do best every day.”

OrthoFi’s most recent employee survey, conducted in summer 2023, demonstrates steady improvement in employees’ agreement with several questions that measure the company’s commitment to diversity, equity, and inclusion. Growth was highest – increasing from 3.4 to 4.4 out of 5 – in employee agreement with the statement, “Our organization has done a good job providing training programs to employees that help promote diversity and inclusion, understanding and mitigation of unconscious bias, and antiracism.” Employee agreement also grew – from 3.9 to 4.3 out of 5 – with the statement “Our organization takes active measures to seek a diverse candidate pool when hiring.” The statement, “It is clear to me that our leadership is committed to diversity, equity, and inclusion,” also garnered strong agreement – 4.3 out of 5.

Graph showing improvement in OrthoFi's employee sentiment toward DEI over 3 years

Through its ongoing partnership with us, OrthoFi has demonstrated that it is fully invested in its people, so that they can be fully invested in achieving business results. OrthoFi employees appreciate our ability to create a safe, supportive environment for people to learn, share experiences, and cultivate trust and understanding. And the company leadership values our ongoing accessibility. When questions, issues, or difficult conversations arise, we are available to offer guidance in identifying the best approach for handling each situation.

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