First Collaboration Results in “Best Practices Guide to Inclusive Marketing” for the AMA community to thrive in the modern marketplace via moving forward with authentic purpose
RALEIGH & CHICAGO, February 24, 2022 – The American Marketing Association (AMA) and The Diversity Movement have forged a partnership that provides diversity, equity, and inclusion programming to AMA’s more than 200,000 engaged users. Through this partnership, The Diversity Movement is now a Preferred Diversity Resource Partner of AMA.
The first thought leadership collaboration between the organizations is the new ebook “Best Practices Guide to Inclusive Marketing,” which is available to the AMA community, sparking healthy discussion about the power of inclusion in the business world with an emphasis on marketing and communications. The Guide demonstrates how marketing and communications professionals can generate positive social and environmental change via authentic storytelling, positive conversations, increased representation and improved social awareness.
As a Preferred Diversity Resource Partner, The Diversity Movement will assist the AMA as it continues to build out and strengthen its DEI programming and tools, from online or hybrid course material, toolkits and on-demand content to certification programs and expertly-curated and -created content.
“Partnering with The Diversity Movement will not only allow the AMA to provide our community with the tools needed to learn, connect, and elevate the importance of having a DEI lens in the marketing discipline, but it also reflects our desire to collaborate with organizations that are genuinely committed to making a difference,” said Chris Cole, director of DEI and community engagement at The American Marketing Association.
“The AMA is the premiere hub for innovative marketing education, community and training,” said Donald Thompson, chief executive officer at The Diversity Movement. “Our commitment to creating workplace excellence is at the core of this collaboration, bringing together two organizations dedicated to authentic, courageous, and value-driven conversations that solve real-world challenges.”
The American Marketing Association (AMA) is the defining voice in shaping marketing globally and a force in both the education and continued successes of its 70 local chapters and 300 college-based organizations. The Diversity Movement strengthens workplace excellence through a diversity, equity, and inclusion lens with an employee application suite of technology products, world-class client services, digital learning, and expertly-created content.
Organizations realize that inclusive marketing is a business imperative. Companies that understand the value of authentically listening and responding to diverse consumer groups will grow and thrive in the modern marketplace. And those that don’t will find it exceedingly difficult to reach value-conscious consumers.
Based on deep analysis, research, and interviews with some of marketing’s foremost thought leaders, “Best Practices Guide to Inclusive Marketing” gives the AMA’s marketing community hands-on, real-world insight on the value of inclusive environments. The Guide will also be available on The Diversity Movement’s website for a limited time.
Readers will value the Guide’s focus on creating positive social impact, attracting new markets, retaining existing consumers, and increasing overall revenue and profit, as well as learning how to avoid all-too-common pitfalls, such as performative inclusion and tokenism.
About the American Marketing Association (AMA)
As the largest community-based marketing association in the world, the AMA is trusted by marketing professionals to help them find the tools and training they need to advance their careers. Our community of local chapters spans more than 70 cities and 300 college campuses throughout North America. We’re home to award-winning content, PCM® professional certification, four premier academic journals, and industry-leading live and virtual training events. To learn more, visit ama.org
About The Diversity Movement
The Diversity Movement offers an employee experience application suite that personalizes DEI for your organization and delivers real-world business outcomes. Our productized DEI journey is built on digital learning tools and content, conversational AI, and analytics. One key offering is our MicroVideo library, a learning platform created to scale DEI learning across the organization. We power scalable and sustainable workplace excellence via a data-driven approach focused on business results. Join the movement at www.thediversitymovement.com.
Bob Batchelor, The Diversity Movement, firstname.lastname@example.org