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Partnership Brings Diversity, Equity, and Inclusion Programming to North Carolina Business Leaders

Raleigh, N.C. (October 28, 2021) — Creating an inclusive organization is not just a good thing to do for employees, clients, customers, or communities, it is essential in building workplace excellence. Studies reveal that inclusive organizations generate 19-33% more revenue than their peers. Yet, most businesses don’t know where to begin or how to improve their cultures to reap these benefits.

Recognizing the significance of diversity, equity, and inclusion education, the Wake Forest University Center for Private Business is partnering with Raleigh-based The Diversity Movement to deliver a series of educational programs.

The Center is committed to growing and empowering a diverse community of leaders who strive to build better, more equitable businesses. The Center offers members access to The Diversity Movement’s critically-acclaimed content and resources.


11/4: “The ROI of DEI” — Donald Thompson, Co-Founder/CEO
11/11: “Inclusive Leadership” — Susie Silver, Senior Consultant
11/18: “Using a DEI Lens for Marketing” — Shelley Willingham, Vice President, Business Strategy

“Our work focuses on equipping privately-held and family businesses with tools and training to help them grow and thrive long term in North Carolina’s vibrant business community,” said Lily Cochrane, Executive Director, Wake Forest University Center for Private Business. “Providing this essential educational programming is central to our mission and so important as we all strive for a more just and equitable world.”

“The Diversity Movement has helped 70 organizations transform workplace culture through innovative technologies, content, consulting, and analytics that deliver results via a diversity, equity, and inclusion (DEI) journey,” said Donald Thompson, Co-Founder and Chief Executive Officer, The Diversity Movement. “These targeted workshops, delivered in an open, trusting environment, will facilitate DEI as a necessary strategic practice that leads to growth, innovation, and productivity.”


The ROI of DEI — Donald Thompson discusses the economic outcomes of a strong D&I program. Forum attendees will learn how failing to implement such an initiative can lead to opportunity costs, decreased revenue, and can even arm your competitors. Register here.

Inclusive Leadership — Susie Silver focuses on the leadership journey emphasizing skills related to communication, conflict management, and effective leadership, resulting in greater cultural intelligence. During this session, participants will assess their cultural competency and work to recognize their own biases, as well as the biases of the individuals around them. Register here.

Using a DEI Lens for Marketing — Shelley Willingham presents a program highlighting the importance of inclusive marketing and how ignoring it puts you at a competitive disadvantage. Attendees will learn best practices for developing inclusive marketing and how to avoid the mistakes that come from not having an inclusive team at the table. Register here.

About Wake Forest University Center For Private Business

The Wake Forest University Center for Private Business supports and serves privately and family held companies across North Carolina. Our mission is to enable privately held businesses to thrive by helping them to achieve dreams for their business, family, employees, community, and stakeholders by providing access to industry leaders, resources, networks, and education. It is our hope that the Center for Private Business continues to be a catalyst for economic growth and deeply embedded in the social prosperity of our region and beyond. If you are interested in learning more about membership with the WFU Center for Private Business, please contact Shelley Holmes at

About The Diversity Movement

The Diversity Movement offers an Employee Experience application suite that personalizes DEI for your organization and delivers real-world business outcomes. Our productized DEI journey is built on digital learning tools and content, conversational AI, and analytics. A key offering is our MicroVideo library, a learning platform created to scale DEI learning across the organization. We power scalable and sustainable workplace excellence via a data-driven approach focused on business results.

Our team of experts provides a customized mix of online learning, tools, events, and consulting services that help our partners create future-focused, employee-centered cultures, and better business outcomes. Join the movement at


Bob Batchelor (The Diversity Movement),
Shelley Holmes (Wake Forest University Center for Private Business), 
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